Tag Archives: book publishing

Little Bit of Happy

Leave a comment

February 1, 2019 · 1:17 AM

Catching Up on Links

Some links on pieces about writing and related matters I had collected but not passed on:

 

Fonda Lee, who is making waves with her new novel, Jade City (more on my impressions of that book later,) did a good, practical Twitter thread essay on awards versus sales when it comes to marketing buzz.

Tim Pratt did an interesting piece on the process of writing his alien creatures in his SF novel, The Wrong Stars.

John Scalzi did a piece about attempts to tabulate authors’ sales from limited sources and the markets for fiction in general.

Anaea Lay recounts the story of her glamorous author travels to WorldCon in 2017, useful for those who may be doing convention traveling.

Chuck Wendig didn’t particularly like a piece of writing advice someone gave on Twitter and so did a comic riff on it followed by some useful writing advice as a Twitter thread essay.

Ineke Chen-Meyer points out an interesting difference between our fictional characters and the real world.

Leave a comment

Filed under book publishing, Humor, Writing

The Wholesale Market Collapse

So, I completely misunderstood what a post on someone else’s blog was doing, and did a quick summary of the wholesale market collapse in book publishing in the 1990’s, which is what I thought on passing glance that the post was talking about. Since I am having life stuff and not being very efficient about getting my own blog posts together lately, I figured I might as well repeat it here as possible interest. 🙂 So here it is, a bit cleaned up and adjusted:

 

In the early 1990’s, there was a big recession in the U.S. and various forms of economic distress elsewhere, (plus the Gulf War in the U.S. messed things up for a few critical months.) It was the first of the big recessions, which occur at the end/beginning of each decade (we’re due for a new one in the next few years.) In the wake of that recession, which hit retail hard in a number of countries including the U.S. and the U.K., non-bookstore vendors for books, magazines and newspapers such as grocery stores, drug stores, department stores, newsstands, music stores, etc. made some changes. They cut drastically the number of items they sold, first off — fewer books (they sold mainly paperbacks.) And they also reduced drastically the number of wholesale vendors supplying them that they ordered from. As Tom Doherty of Tor told me, in the U.S., the wholesale suppliers for books and sundries went from about 600 different companies to 6 large ones within a few years. This devastated most of the magazine market as well and led to the beginning of the end, etc.

Mass market paperbacks are not big moneymakers for publishers because they don’t make enough profit with shipping and printing costs and the price discounts on top of the list price. When unsold mass market paperbacks are being returned, vendors rip off the front covers to return them to the publishers for credit and pulp the rest of the books because that’s cheaper than trying to ship them back for the full refund from the publishers, who pay the shipping costs for returns. So unlike hardcover and trade paperback returns, which are returned as full books, returned mm paperbacks can’t be returned to inventory and resold. What makes mm paperbacks useful is that they can be sold in bulk in wide distribution through the wholesale market, which makes up for the costs. When the wholesale, non-bookstore market radically shrunk in terms of distributors and buys from vendors, it was an enormous loss, especially for sectors of the market that do well in mm paperback, such as genre fiction and self-help. The entire fiction market went into a slump from which many sectors still haven’t fully recovered. (Fantasy was spared more than most because it had a bunch of big books doing well in hardcover in bookstores during the time period and was in the middle of an expansion.)

With the mammoth losses in the wholesale non-bookstore markets, that meant trying to get more mm paperbacks moved into bookstores for sale. And the bookstores didn’t really want them because they don’t make money for them because they don’t sell most of their stock in bulk. Which is why a lot more fiction started coming out first in hardcover and trade paperback than they used to do — to get the bookstores to play ball and make decent margins, as well as to get more reviews and library sales. The bookstores are also fewer in number, so even if they wanted to, they couldn’t make up the loss of market. The big chains were opening up their superstores in the 1990s, so they did take some large numbers of mm paperbacks in bulk, but they also deliberately wiped out a lot of the independent bookstores, so that the overall number of bookstores decreased throughout the 1990’s. That meant even fewer vendors for publishers since the wholesale market didn’t come back and in fact got worse. And the big bookstore chains were owned/bought by corporations that didn’t really care about their success in the weird world of book-selling but instead pressed for constant growth beyond what the stores could do, saddled the big chains with debt they couldn’t keep up with, and milked the chains for cash/stock buybacks by slashing staff, etc. That’s what took out Borders and it’s currently killing Barnes & Noble.

When Amazon lit up the tiny e-book retail market a decade ago, that helped since e-book sales took the place of some of the lost mm paperback sales. But e-books, requiring electronic equipment, Internet hook-up, etc., were always going to be more limited a market, and when Amazon kept trying to keep a monopoly on the whole market — largely successfully — that even more limited the market. So e-books have leveled off in sales, especially as Amazon has less and less interest in them (e-books only make up a tiny part of its sales, like 3% out of the 7% total of their revenue for all their book sales.) Neither e-book sales, nor fishing the best self-pub products for reprint opportunities were going to save book sales fully. The YA and middle grade book expansion — which was largely in hardcover and trade paperback — in the early oughts did boost those sections considerably but that has also leveled off somewhat. A pricing war between WalMart, Target and Amazon — all wholesale accounts — helped things in the U.S. for about a year. Renewed Hollywood interest in adapting books for t.v., streaming and film helped, (that sort of thing had also declined previously in the 1990’s.)

Book sales have improved, a lot of indies have done well, smaller chains that can manage their inventory and store rent or mortgages have done well. The U.K. market is actually a lot healthier than the bigger U.S. one. The industry is basically doing the sort of growth rate that it did before corporations kept pushing for bigger returns in the 1980’s and 1990’s — low, small percent growth, narrow margins. More books are put out now than before and the market got much better globally. But there are fewer vendors, bookstore and non-bookstore, than there were in 1990. The wholesale market is still shrunk, hurting lots of different products. They need more places that sell books and that they can sell to in bulk amounts. And they haven’t figured out a solution to that yet. They can’t go to China for sales like the movies or music. And it doesn’t help that book readers are marketing resistant, especially for fiction, and tend to not buy ancillary merchandise to books, unlike other entertainment and info products. (Piracy doesn’t help either.)

 

So that’s not a finished essay, obviously, but may provide a bit of helpful information.

Leave a comment

Filed under book publishing

Hire Artist Natasha Alterici!

Artist Natasha Alterici put out that she has slots available for up-coming commissions in February. Her stuff seems pretty good so check her out if you are looking for a cover artist or other artistic needs:

 

Leave a comment

Filed under Art, SFFH

Some Writing Related Links

Well the world keeps being a rolling cyclone, don’t it, so in the meantime, some writing-related links:

Author Kameron Hurley explains how the editor-author relationship works and that it’s not a boss-employee relationship.

Author Ann Leckie offers encouragement about the uncertainties of the submission process, even for those authors facing additional obstacles.

Author Jim C. Hines talks about being rejection and how it’s part of all authors’ lives.

Travel writer Geraldine DeRuiter, of The Everywhereist blog, offers Unhelpful Charts for Writers.

And author N.K. Jemisin offered a Tweet thread about Embracing Your Own Voice as a writer.

Author John Scalzi talks about his new novel, The Collapsing Empire and writing life in general in an interview with The Nerd Reactor.

Scalzi also explained how book contracts work to a, I believe they are called Dreaded Elk or something like that, at a signing he did. It’s a good accompaniment to Hurley‘s piece and just funny:

 

 

 

Leave a comment

Filed under book publishing, Writing

Jim C. Hines Returns to Modeling

Fantasy author Jim C. Hines took a break from working on his new series to do one of his famous here’s the ridiculous sexist poses they put women figures in on SFF covers for no reason cover poses. Although Jim has mainly retired from doing such photo shoots, in order to save his back, he came out of retirement for a good cause — to raise money for the Pixel Project, which works to end violence against women. A donor paid $500 and they selected imitating the cover for the YA novel The Selection by Kiera Cass. Here’s the photo here, and you can check out Jim’s blog for info about donating to the Pixel Project.

 

Hopefully his spine remained intact!

Hopefully his spine remained intact!

 

2 Comments

Filed under book publishing, Humor, SFFH, Women

I Got Quoted in Academia This Year

Back in 2013, I did a blog post about women SFF authors, “Reality and the Welcome Sign — Gender and SFFH,” in reference to Tor UK’s editorial director Julie Crisp’s blog post at the time about how Tor welcomed women authors but they weren’t showing up in submissions, or at least not for things like hard SF. I felt that Crisp was offering a nice welcome message but missing the plot of what women authors actually faced in the field regarding discrimination and marketing obstacles to their success from the industry. Essentially, Crisp was using the “it’s women’s fault that we’re ignoring them” defense, a very popular idea, and the stats that she compiled on Tor UK’s submissions have often been cited by those who want to claim women SFF authors face no discrimination in the market at all. Unfortunately, the stats Crisp offered show the exact opposite.

I was contacted about whether a quote from that blog post could be used in an up-coming non-fiction work on the SF field and I said sure. That book, an academic reference work on early women SFF writers, came out this year from Wesleyan University Press. It’s called Sisters of Tomorrow: The First Women of Science Fiction, edited by Lisa Yaszek and Patrick B. Sharp. It offers sample works of prominent women writing SF in the early twentieth century, along with lots of commentary and historical context of the field in its early golden age and the women’s role within it. My quote is in the concluding essay written by author Kathleen Ann Goonan, which looks at the women in SF and the science community and the contemporary SF field in contrast.

Being an academic work meant for universities, it’s a bit on the pricey side though chock full of good stuff. If you are looking for a good specialized reference book or teaching writing fiction or SFF fiction, it might be helpful. Anyway, I wish it well and not just because I got a shout out in it. As author Joanna Russ explained so clearly in her non-fiction book, How To Suppress Women’s Writing, if we don’t talk about women writers, society will pretend they aren’t there. Especially these days.

2 Comments

Filed under Blog Issues, book publishing, SFFH, Women, Writing