Tag Archives: Isaiah Mustafa

Quotes and Jokes in the Continued Lack of Substance While Still Providing Deep Social Insights

What? It could happen.


“It is always to be taken for granted, that those who oppose an equality of rights never mean the exclusion should take place on themselves.” — Thomas Paine


College Humor explains How UPS Deliveries Actually Work:


“Some of the loudest, most proudly ignorant guessing in the world is going on in Washington today. Our leaders are sick of all the solid information that has been dumped on humanity by research and scholarship and investigative reporting. They think that the whole country is sick of it, and they could be right. It isn’t the gold standard that they want to put us back on. They want us on something even more basic. They want to put us back on the snake-oil standard.” – Kurt Vonnegut Jr.


College Humor also shows what would happen If Movie Characters Had the Internet:


“The world bursts at the seams with people ready to tell you you’re not good enough. On occasion, some may be correct. But do not do their work for them. Seek any job; ask anyone out; pursue any goal. Don’t take it personally when they say ‘no’ – they may not be smart enough to say ‘yes’.” – Keith Olbermann


Isaiah Mustafa returns to remind us that both himself and Old Spice are awesome in I’m Back:


“I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.” — John Cage


But seriously, hey, we came up with it all on our own, right off the bat:

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Video of the Day

After my exasperation posting about Katy Perry’s MTV-ing of a Sesame Street skit, here’s an example of how the show does it right. And as luck would have it, it illustrates the advertising brilliance of Old Spice and Isaiah Mustafa. Now we just have to get Grover and Isaiah together.

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Old Spice Conquers New Media

When Old Spice hired Bruce Campbell to play a swarmy version of himself for their t.v. and Net commercials, we were delighted as there is a shrine to Bruce in our house:

When Old Spice then hired Neil Patrick Harris to play a swarmy version of himself for their commercials, we were thrilled, as we are his devoted fans:

And then came actor Isaiah Mustafa in a bizarrely brilliant Old Spice commercial that ended with the immortal words: “I’m on a horse.”

Mustafa has done more commercials for Old Spice and they’ve become a cult phenomena on the Net and elsewhere, so much so that Mustafa has netted himself a t.v. development deal. But he has not abandonned his fame-making employer and they haven’t abandonned exploiting new media. They put Mustafa to work for hours in  a towel in a shower set, with a teleprompter, to give personalized responses on the Net to Tweets, Facebook and YouTube comments and questions from celebrities, media companies and disparate Net users. Each one of them is hilarious. You can check them out on this YouTube channel:


Warning: you’re likely to waste at least an hour on them. Check out the ones to Demi Moore and Ellen DeGeneres.

Note to companies trying to sell us things: this is the way to do it. Give us a show, make us laugh, involve us in the game and not with some lame contest. And we’ll viral it for you, selling a brand that used to be hawked in the 1950’s to our grandfathers. (And then Louis Vuitton won’t have to spam my blog to sell luxury overpriced handbags. I’d help sell the handbags if someone like Mustafa does the pitch.)

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