Some stuff left over from last year, but interesting and likely to be related to interesting developments in publishing coming up:
In 2014, during the height of negotiations with Amazon and other e-vendors, HarperCollins set up selling e-books of their titles directly to readers. Now, this isn’t exactly a new thing. “Direct mail,” as it used to be called, has always been available from publishers, where readers could order books directly from publishers, usually at a discount because of shipping costs. In the 1960’s-1980’s, it was a sizable, though not central, market for paperbacks, with book order forms printed in the back pages of paperbacks, and some publishers setting up subscription services that operated sort of like book clubs, not to mention actual book clubs run by publishers or working with publishers. (The romance publishers had it down to an art form.)
In the 90’s, when the wholesale and paperback markets collapsed, direct mail became considerably less important but still existed. With the Internet developing, publishers set up buy options on their websites, however, that increased overall direct sales. For the last several years, publishers have been setting up selling e-books directly. This is, though, HarperCollins’ formalized, larger effort. Whether that’s going to help with the lack of breadth in the e-vendors market is anybody’s guess, but publishers have definitely amped up more of their book-selling efforts as the market has changed.
To that end, Mills & Boon publishers in the U.K. has also set up not only e-book selling, but doing so to mobile phones easily through an app. This is again a re-adjustment of the romance publishers’ practice of making subscription easy for buyers who will read lots of titles each month.
Related to these developments of publishers are the continual battles going on in the music industry. YouTube is getting serious about trying to compete with various streaming services, and so threatened to ban indie labels that didn’t sign up for its new music service. Likewise, Amazon and other big e-vendors have been pressing smaller houses on terms and marketing fees and signing up for various service programs. We’re going to see a lot more of these kinds of battles in most of the arts.
Other links: an interesting author interview on io9.com with Kelly Thompson, author of illustrated superpower novel, The Girl Who Would Be King, which just got a movie deal. Thompson ended up self-publishing the novel after not being able to sell it, and funded it with a Kickstarter campaign. This is becoming more and more common the last few years — the funding that authors could get from partner publishing by selling a license to a publisher and getting an advance against their royalties, they are now obtaining in a donations model, allowing them to act more effectively as writers and go bigger in production and marketing. It doesn’t work out for all authors, but in the begging electronic economy, it’s a solid model for raising capital support.
Chris Sims of the Comics Alliance wrote an interesting piece on Business Insider about DC and its relationship to Marvel, regarding moves both companies have made regarding their comics, films and other projects.
And lastly, fantasy author N.K. Jemisin offers authors some advice about dealing with reviews of their published work, “Author Strength Training”.